A selection highly recommended by our customers.
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Lavazza was born in 1895 in a modest drogheria (grocery store) on Via San Tommaso in Turin, when Luigi Lavazza bought the business from a friend. His revolutionary intuition for the time was to blend coffees from different origins to obtain a balanced aromatic profile, rather than selling each origin separately. This innovation—the multi-origin blend —would become Lavazza's signature and would permanently transform the coffee industry.
Today, Lavazza remains a family business (4th generation, Lavazza family), the number one coffee brand in Italy in the B2C market, with a presence in over 90 countries. Its Turin headquarters— La Nuvola Lavazza, one of the most awarded Italian architectural buildings of the 2010s—houses the Lavazza Museum and Training Center. The brand is an official sponsor of Wimbledon, Roland-Garros, the US Open, and Scuderia Ferrari in Formula 1.
At Cafemalin, we stock the complete range of 1kg whole bean coffee designed for all preparations: Crema e Aroma Expert (absolute best-seller, generous creamy Italian blend, more than 27,600 customers have chosen it), Crema Classica (sweet aromatic, notes of honey and dried fruit), AromaPiù (intense blend with chocolatey notes),Aroma Top (deeper roast), Pronto Crema (express crema from the first extraction), and Voix de la Terre organic (certified organic farming, Lavazza Foundation commitment).
For professionals—Ho.Re.Ca., offices, and catering—we offer 3 kg and 6 kg formats, as well as 20 kg and 30 kg pro packs with significant savings per kilo, up to a 12 kg vending kit with accessories. The Giuseppe e Pericle Lavazza Foundation has been leading the group's sustainable commitments since 2004: ¡Tierra! projects with plantations in Colombia, Honduras, and Ethiopia, training for producers, responsible coffee sourcing, and the goal of carbon neutrality.
The Lavazza intensity scale ranges from 1 (very mild) to 10 (very intense). Here are the leading blends positioned on this scale:
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The questions our customers ask most often.
Two classic blends from the Lavazza whole bean coffee range, with distinct profiles:
Crema e Aroma Expert — our absolute best-seller with over 27,600 customers: a medium-dark roast Arabica + Robusta blend, offering a dense crema , a generous body, and notes of chocolate, spices, and dried fruit . Ideal for a traditional Italian espresso .
Crema Classica — a smoother, rounder blend , predominantly Arabica with a lighter roast. Notes of honey, dried fruit, and almond . Ideal for those who prefer a less full-bodied, more aromatic espresso , or for preparing a cappuccino or latte.
Our advice : Crema e Aroma Expert for an intense Italian espresso, Crema Classica for a smooth tasting experience.
Lavazza whole bean coffee retains its aromas for several months provided it is stored correctly:
Two full-bodied Lavazza blends with similar but distinct profiles:
Aroma Più (intensity 8/10) — a dark roast Arabica and Robusta blend, very aromatic with chocolate and woody notes . Full-bodied with a dense crema. Recommended for a rich Italian espresso .
Aroma Top (intensity 9/10) — even darker, notes ofspice and dark cocoa. Very powerful body. This is the Lavazza blend closest to Gran Espresso, geared towards professional Ho.Re.Ca. customers.
Our advice : Aroma Più for an intense, balanced Italian espresso, Aroma Top if you are looking for maximum power or for professional use.
The Voix de la Terre organic (¡Tierra! in other countries) is a strong commitment from the Giuseppe e Pericle Lavazza Foundation :
For committed coffee lovers, this is the logical choice in the Lavazza range: organic, fair trade, traceable, and tasty.
The choice depends on your daily consumption and your context:
Note : Whole bean coffee loses its aroma after opening. For large professional sizes, plan for regular (daily) consumption and storage in a cool, dry place.
Delivery within 24 to 48 business hours in mainland France, depending on the carrier chosen at checkout:
Same-day dispatch on weekdays from our French warehouses. Real-time tracking via email from the moment of dispatch. For professional packs of 6 kg, 20 kg, and 30 kg, the carrier is selected based on volume.
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