Whittington Tea: The Italian Brand from Milan | Cafemalin

The Whittington story in 90 seconds

Whittington is the tea and infusion brand ofErcom, a Milanese company founded in 1968, known in Italy for its hot chocolates served in bars (Eraclea). Ercom expanded into cafes, hotels and restaurants, and then into exports.

In 2010 , the Lavazza group acquired Ercom and its brands, Eraclea, Dulcimea, and Whittington: this was its first diversification outside of coffee. Whittington has since been part of Lavazza's offering for bars, restaurants, and offices.

The brand describes its expertise as a deep knowledge of raw materials: leaves, flowers, and fruits from around the world, blended into teas and infusions. Its classic, numbered range includes black teas, green teas, rooibos, and infusions in boxes of 15 tea bags; a premium range offers 2.5g bags. Our selection includes EarlGrey No. 2, Black Tea with Red Fruits No. 13 , and Chinese Green Tea No. 17.

Whittington Expertise

Four key points to understand the brand.

Leaves, flowers and fruit

Whittington assembles raw materials from around the world into black teas, green teas, rooibos and infusions ; l'ororigin depends on each reference.

A numbered range

Each tea in the classic range has a numberprinted on its box: 2 for Earl Grey, 13 for black tea with red fruits, 17 for Chinese green tea.

Designed for service

Boxes of 15 individually wrapped sachets, for serving tea at the bar, hotel or office next to the coffee.

Lavazza Group

Since 2010 , Whittington has belonged to the Lavazza group , along with Eraclea hot chocolates, and complements its coffee offering for professionals.

Frequently Asked Questions

How long has the Whittington brand existed?

Whittington is the tea and infusion brand of Ercom , a Milanese company founded in 1968 and specializing in hot chocolate served in bars. In 2010 , the Lavazza group acquired Ercom and its brands, including Whittington.

Is Whittington the same brand as Whittard of Chelsea?

No. Whittington is an Italian brand belonging to the Lavazza, which originated from the Milanese company Ercom. Whittard of Chelsea is a British tea company: they are two different brands, despite their similar names.

Which Whittington tea should I choose?
  • Earl Grey No. 2 — a “traditional black tea flavored with bergamot, fragrant and exotic,” according to the brand. Our best-selling Whittington tea.
  • Red Fruit Black Tea No. 13 — a “stimulating, spring-like and charming” black tea.
  • Chinese Green Tea No. 17 — a green tea with "invigorating notes of freshly cut grass".

Black tea is usually prepared at 95°C, green tea around 80°C, to avoid making it bitter.

Does Whittington offer organic teas?

Yes: Lavazza's Whittington catalog includes organic teas, such as Nilgiri organic, lemon black tea, vanilla rooibos, and Gunpowder. The Whittington teas in our selection are not certified organic.

Where do Whittington teas come from?

The brand blends leaves, flowers, and fruits from around the world into teas and infusions; l'orvaries depending on the specific blend: our green tea No. 17, for example, is a green tea from China. Whittington comes from the Milanese company Ercom and belongs to the Lavazza group in Turin.

Whittington teas for a bar, hotel or office?

Yes: Whittington is part of Lavazza's offering for bars, restaurants, and offices. Each box contains 15 individually wrapped sachets, to be served with coffee. For bulk orders, please request a quote.

Invite and win

X
Sign up to start sharing your link
Registration
background banner image
loading gif

Coupon available

X