Whittington: Italian teas since 1968 | Cafemalin

The Whittington story in 90 seconds

Whittington is an Italian premium tea brand founded in 1968 in Milan, with its current headquarters in Baranzate (on the outskirts of Milan). The name pays homage to British tea culture, but the company is 100% Italian —not to be confused with Whittard of Chelsea, a British tea house founded in 1886 in London (with no capital link).

Whittington has specialized from l'oroutset in the Ho.Re.Ca. (hotels, restaurants, cafes) and high-end office, with a distinctive positioning: pyramidal tea bags that allow the tea leaves to fully unfurl and release their aromas, presented in elegant gift boxes that fit into 18-compartment tea boxes —a standard that has since been copied by many Ho.Re.Ca. brands. This refined presentation makes it a tea of ​​choice for hotel receptions, seminar rooms , and executive offices.

In 2010, Whittington joined the Italian Lavazza —the Turin-based coffee giant—which thus expanded its Ho.Re.Ca. catalog with a premium tea offering to complement its long-standing coffee range. Whittington retained its brand identity and its operational headquarters in Milan. At Cafemalin, we stock three representative Whittington teas in a 15-pack of 1.9g pyramid tea bags : "2 Black Tea" (our best-seller with over 110 customers, a robust English Breakfast style), "13 Black Black " (raspberry and blackcurrant flavored), and "17 Green Tea" (pure, light, and vegetal). The Whittington general catalogue offers more than 20 numbered references (Earl Grey Supreme, Darjeeling, Pure Green, Green Mint, Red Source rooibos, Lemon Verbena, Nilgiri Blue Mountain Organic, Fresh Mint Organic…) which we can reference according to demand.

Whittington Expertise

What has defined Whittington since 1968: 4 pillars of expertise which explain its positioning as an Italian brand of premium teas for Ho.Re.Ca. and high-end office.

Multi-origin selection

Sourcing from the world's great tea-growing regions: Assam and Nilgiri (India), Ceylon (Sri Lanka), Darjeeling (India), China (green teas, gunpowder), South Africa (rooibos), to cover all styles : robust black tea, delicate green tea, fruity infusions, caffeine-free rooibos.

Pyramid bags

Whittington pioneered pyramid tea bags in Italy — a 3D format that allows tea leaves to fully unfurl during infusion to release more aromas and complexity, unlike traditional flat compressed tea bags

Ho.Re.Ca presentation.

Each Whittington blend is presented in an elegant gift box, designed to fit inside an 18-compartment tea box —a standard feature in hotels, conference rooms, and executive offices. This presentation makes it a serving tea for upscale dining.

Lavazza Group

Since 2010, Whittington has been part of the Italian Lavazza — the Turin-based coffee giant. This integration allows for enhanced global distribution, a premium supply chain, and complementarity with Lavazza's Ho.Re.Ca coffee offering systems Blue, Espresso Point, etc.) in the same establishments.

Frequently Asked Questions

How long has the Whittington brand existed?

Whittington was founded in 1968 in Milan (Italy), with its current headquarters in Baranzate (on the outskirts of Milan). It is an Italian brand of premium teas specializing from the l'orsegments Ho.Re.Ca. and high-end office.

Since 2010, Whittington has been part of the Italian Lavazza — the Turin-based coffee giant. The brand will be over 55 years old in 2026.

Is Whittington the same brand as Whittard of Chelsea?

No — these are two completely separate companies, not to be confused:

  • Whittington — an Italian of premium teas, founded in 1968 in Milan, currently a subsidiary of the Lavazza. This is the brand we distribute at Cafemalin.
  • Whittard of Chelsea — a British tea company founded by Walter Whittard in 1886 in London (Fleet Street), with over 50 shops in the UK and in about 30 countries. No financial link with Whittington.

Despite the similarity of names, the two brands have completely different histories, positioning and shareholders .

Where are Whittington teas sourced?

Whittington teas are selected and blended in Italy (operational headquarters in Milan), using tea leaves sourced from the world's great tea-growing regions :

  • India — Assam (robust black tea), Darjeeling (aromatic high-altitude black tea), Nilgiri tea Blue , available organic)
  • Sri Lanka — Ceylon (strong black tea, English Breakfast base)
  • China — Gunpowder (traditional rolled green tea)
  • South Africa — rooibos (caffeine-free "red tea")

Each Whittington reference is numbered according to a system specific to the brand (for example "2 Black Tea", "13 Black Tea", "17 Green Tea" for the Cafemalin ; the general catalogue offers series 100 and 200 with more than 20 references) to facilitate Ho.Re.Ca referencing.

What is the best Whittington reference to try first at Cafemalin ?

"2 Black Tea" is the absolute best-seller in our Whittington selection (over 110 customers). A blend of classic black teas (Assam, Ceylon) — robust , full-bodied, and malty — perfect for an English Breakfast- style tea . An ideal base for a classic English milk tea.

Alternatives according to your preferences:

  • "13 Black Tea" - a black tea flavored with raspberry, blackcurrant, and blueberry. Fruity notes on a malted black tea base. Ideal for afternoon tea or as a fruity iced tea in the summer.
  • "17 Green Tea" — pure green tea, light, vegetal, with fresh, herbaceous notes. Ideal for daytime, with less caffeine released.

If you are looking for references not in our current selection (Earl Grey Supreme, Darjeeling, Organic Nilgiri, rooibos, lemon verbena…), contact us : the Whittington general catalogue offers more than 20 references that we can evaluate for referencing on request.

Does Whittington offer organic teas?

Yes, the Whittington general catalogue offers several certified organic (European organic farming), including:

  • Fresh Mint No. 203 Organic — Green tea with fresh mint, certified organic
  • Nilgiri Blue Mountain No. 201 Organic — High-altitude black tea, Nilgiri region (India), certified organic

These items are not currently stocked at Cafemalin — our current selection consists of "2 Black Tea, " "13 Black Tea" , and "17 Green Tea" (not certified organic, but sourced from Whittington ). For organic versions of these teas in our general catalog, please contact us. Also, please refer to product 's individual details for applicable certifications.

How to choose between the different Whittington tea ranges?

The choice depends on the occasion and your aromatic preference. Our Cafemalin is designed to cover the 3 main profiles:

  • Morning, energetic wake-up → Black tea “2 Black Tea” (robust English Breakfast style, milk base possible)
  • Afternoon, fruity notes → red fruit black tea Black Tea" (raspberry, blackcurrant on a malted black tea base)
  • Daytime, light hydration → "17 Green Tea" (pure, light, plant-based)
  • Other blends (bergamot, Darjeeling, rooibos, verbena…) → the Whittington general catalog offers more than 20 references in these profiles. Contact us for custom listings.
  • Reception, high-end office → 18-compartment tea box to be equipped with several references to offer a complete choice.

See the entire Whittington selection at Cafemalin.

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