Kimbo Coffee: The Neapolitan Coffee Brand | Cafemalin

The Kimbo story in 90 seconds

The Kimbo story begins in Naples, with the brothers Francesco, Gerardo, and Elio Rubino. In 1963 the company Cafè do Brasil, and with it the Kimbo, a name that evokes the distant lands from which coffee originates. Their gamble: the vacuum-sealed can, a novelty of the 1960s, which made it possible to take Neapolitan coffee far beyond Naples.

Since 1994, Kimbo has held the second position in the Italian supermarket market for packaged coffee , behind Lavazza. In 2009, the company opened an 18,000 m² logistics platform at the Nola, acquired the Sardinian roastery La Tazza d'oroin Cagliari in 2012, and then, in 2013, for its fiftieth anniversary, adopted the brand name Kimbo SpA.

Kimbo coffee is roasted and blended at the Melito di Napoli (40,000 m²), just outside Naples. Kimbo has automated the roasting and blending processes, but its roasters still control the roasting and create the Arabica and Robusta blends. The company remains family-owned by the Rubino and exports to Europe, the Middle East, the United States, Australia, and Japan.

Kimbo's expertise

What has defined Kimbo coffee since 1963: four key elements.

Roasted in Naples

The coffee is roasted and blended at Melito di Napoli, on the outskirts of Naples, in a 40,000 m² factory. The roasting process is automated; the cooking and blending remain controlled by the company's roasters.

Arabica and Robusta

Most Kimbo coffees combine Arabica (aroma, sweetness) and Robusta (body, crema), in proportions that define their character: Prestige predominantly Arabica, Extra Cream predominantly Robusta, Cremoso half and half, Kimbo Bio certified organic and Fairtrade.

Grains and capsules

The original range of whole bean coffee is sold in 1 kg bags. At Cafemalin, Kimbo is also available in capsules compatible with Nespresso® Original and Nescafé® Dolce Gusto®.

A family home

Kimbo still belongs to the Rubino, who founded it. Since 1994, the brand has been the second largest packaged coffee brand in Italian supermarkets, after Lavazza.

Frequently Asked Questions

How long has the Kimbo brand existed?

The Kimbo brand was born in Naples in 1963 , with the company Cafè do Brasil founded by the Rubino brothers, Francesco, Gerardo, and Elio. In 2013, for its fiftieth anniversary, the company adopted the name of its brand: Kimbo SpA. It remains owned by the Rubino family.

Where is Kimbo coffee roasted?

In Italy, at the Kimbo factory in Melito di Napoli, on the outskirts of Naples (40,000 m²), the coffee is roasted, blended, and packaged before being shipped from the logistics platform at the Nola interport. Kimbo does not publish a list of its green coffee sourcing countries; for Extra Cream, its product sheet mentions South America and Asia.

Which Kimbo coffees can be found at Cafemalin ?

Coffee beans, in 1 kg bags and, for the most part, in packs of 3 and 6 bags:

  • Prestige — predominantly Arabica, round, caramel and dried fruits;
  • Extra Cream — predominantly Robusta, full body, thick cream;
  • Kimbo Bio — certified organic and Fairtrade, the mildest;
  • the Cremoso (half Arabica, half Robusta), theEspresso Mix (intense, notes of cocoa) and theArmonico (Vending line, light roast).

In addition, we offer Nespresso® and Dolce Gusto®. To choose from our selection of whole bean coffees, see our Kimbo whole bean coffee page.

What is the difference between Kimbo and Lavazza?

These are the two leading brands of packaged coffee sold in Italian supermarkets: Lavazza, founded in Turin in 1895, is in first place, and Kimbo, established in Naples in 1963, has been second since 1994. Kimbo carries on the tradition of Neapolitan espresso: most of its coffees blend Arabica and Robusta, often with a high proportion of Robusta for body and crema (65% in Extra Cream). Lavazza offers a wider range, from 100% Arabica to full-bodied blends, and its own capsule machines.

Does Kimbo offer organic coffee?

Yes : Kimbo Bio, a whole bean coffee certified organic and Fairtrade, in 1 kg bags and packs of 3 and 6 bags. Its Arabica beans come from Nicaragua and Peru, its Robusta from India, according to its distributors.

Kimbo granules or capsules: which to choose?

It all depends on your machine:

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