Carte Noire Coffee: the French brand | Cafemalin

The Carte Noire story in 90 seconds

Carte Noire was founded in 1978 in France , when René Monnier —already the founder of Grand'Mère coffee in 1954—decided to launch a premium brand on the French market, then dominated by three players: Maison du Café , Grand'Mère , and Jacques Vabre . The gamble: a 100% Arabica coffee sold at a higher price than the competition, in a flexible package with an aroma-guarantee valve —a first for a coffee brand—with a sleek and refined graphic identity.

The gamble paid off. Boosted by advertising that drew on the codes of perfume and cinema, the brand became the number one pure Arabica coffee brand in 1984, adopted its slogan "A coffee named desire" , and established itself among France's heritage brands. However, its ownership history has been turbulent: in 1982, Carte Noire was acquired by the Swiss company Jacobs Suchard, then became part of Philip Morris/Kraft Foods, before joining Mondelez International in 2012 during the Kraft split.

In February 2016 , the Italian company Lavazza —still a Turin-based family group—acquired Carte Noire for approximately €750 million . The European Commission had mandated this sale during the merger of Mondelez's coffee business with Douwe Egberts. Lavazza brought the production of ground coffee, pods, and capsules Carte Noire was then the back to the historic factory in Lavérune (Hérault) and modernized it. leading coffee brand in France , with approximately 20% of the retail coffee market (Nielsen, by volume). Today, the brand offers its coffee in Nespresso-compatible capsules, soft pods, ground coffee, whole beans, and instant coffee.

Carte Noire 's expertise

What has defined Carte Noire since 1978: 4 pillars of expertise that explain its status as a French heritage brand of premium coffee.

Pioneer of pure Arabica

In 1978, Carte Noire focused on pure Arabica when the market mainly offered blends of Arabica and Robusta; by 1984, it had become the number one in this segment. In our selection, the capsules, the Classic N°5 pod, and the Professional Aromatic beans are pure Arabica; the Corsé N°7 and Espresso Intense N°8 pods, the Balanced beans, and the instant coffee blend Arabica and Robusta.

French roasting

Roasting in Lavérune (Hérault), near Montpellier: the brand's historic factory, modernized by Lavazza since 2016, roasts and packages ground coffee, soft pods and capsules.

Multi-system fireplace

Complete home ecosystem: Nespresso Original compatible aluminum capsules, Senseo compatible soft pods, 1 kg coffee beans, ground and instant soluble coffee : a format for every machine.

Heritage brand

Carte Noire is one of the French heritage brands (identity, slogan, packaging). It was the leading retail coffee brand in France at the time of its acquisition by Lavazza in 2016 (approximately 20% market share by volume, Nielsen).

Frequently Asked Questions

How long has the Carte Noire brand existed?

Carte Noire was created in 1978 in France by René Monnier, who had already founded the Grand'Mère in 1954. The idea was to launch a high-end 100% Arabica brand, sold at a higher price than competitors, in a flexible package with an aroma guarantee valve, a first for a coffee brand.

It became the number one pure Arabica coffee brand in 1984, then adopted its slogan "A coffee named desire" : today it is one of the French heritage brands.

Who owns Carte Noire ?

Since the end of February 2016, Carte Noire has belonged to the Italian group Lavazza, which acquired it for approximately €750 million. The brand remains French: its ground coffee, pods and capsules are roasted in thehistoric factory in Lavérune (Hérault).

Its successive owners:

  • 1978 : created by René Monnier, founder of Grand'Mère cafés
  • 1982 : the Swiss company Jacobs Suchard, which is buying Grand'Mère
  • 1990 Philip Morris, which integrated it into Kraft General Foods, then into Kraft Jacobs Suchard in 1993
  • 2012 : Mondelez International, born from the split of Kraft
  • 2016 Lavazza: The European Commission mandated the sale of Carte Noire during the merger of Mondelez's coffee businesses with Douwe Egberts
Why can't we find Carte Noire coffee anymore?

The brand hasn't disappeared: Carte Noire is still produced and sold. In 2025, as Arabica prices had been soaring since 2023, a price dispute arose between the company and a major supermarket chain: its flagship packs almost disappeared from the chain's shelves from June to September 2025. The dispute was resolved in the fall, but it took several more months for the shelves to be restocked.

Find the Carte Noire at Cafemalin : Nespresso compatible capsules, soft pods, coffee beans and professional soluble coffee.

Where is Carte Noire coffee manufactured?

ground coffee, soft pods and capsules Carte Noire are roasted and packaged in France, in thehistoric factory in Lavérune, near Montpellier (Hérault), which Lavazza has been modernizing since its acquisition in 2016.

Green coffee comes from various origins depending on the product: Central America , South America , and Africa for our capsules, for example. The capsules, the Classic No. 5 pod, and the Aromatic bean are pure Arabica; the Corsé No. 7 and Espresso Intense No. 8 pods, the Balanced bean, and the instant coffee blend Arabica and Robusta.

What is the difference between Carte Noire capsules and soft pods?

The two formats are not interchangeable — each format works with a different machine system:

  • Nespresso-compatible capsules — rigid aluminum capsule , compatible with Nespresso Original machines (Krups, Magimix, DeLonghi… — not Vertuo). Box of 30, pressurized extraction (19-bar pump), espresso with crema. Price €0.32 per cup (Lungo No. 6).
  • Soft pods — filter paper pods (untamped ground coffee), compatible with Senseo (Philips) machines. Packs of 60, low-pressure extraction, long coffee.

Check your machine before buying: a soft pod does not on a Nespresso, and vice versa.

Is Carte Noire a good coffee?

It's the coffee brand purchased by the most households in France and the number one in supermarkets, according to the Lavazza group. Its strengths are evident on the label: pure Arabica in part of the range (capsules, Classic N°5 pods and Aromatic beans from our selection), an intensity indicated on each product and, for ground coffee, pods and capsules, roasting in France.

The best coffee is the one you like best on your machine: for a mild coffee, the Lungo No. 6 or the Classic No. 5 pod; for a strong coffee, theIntense Espresso No. 9 or the Intense Espresso No. 8 pod. Carte Noire also offers organic coffees, and its ranges of whole bean and soft pod coffees have been Rainforest Alliance certified since 2023.

How to choose between the different Carte Noire ranges?

The choice depends on your machine and your intended use :

Freshly ground coffee beans retain the most aroma; capsules and pods offer greater convenience.

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