Lavazza coffee: the Italian brand from Turin | Cafemalin

Lavazza ranges at Cafemalin

Consumables and machines by system

The Lavazza story in 90 seconds

The Lavazza story begins in 1895 in Turin, when Luigi Lavazza takes over a small grocery shop on via San Tommaso. The company describes the blend — combining coffees from several origins to achieve a fuller, more consistent taste — as its founding idea.

The company remains owned by the Lavazza family, as it has been for four generations. The group operates in 140 markets, has nine factories in five countries and also owns Carte Noire, acquired in 2016, Merrild and Kicking Horse.

Its Turin headquarters, the Nuvola, houses the Lavazza museum. The Fondazione Lavazza, established in 2004, runs sustainable development projects with coffee-growing communities, continuing the work of the ¡Tierra! project launched in 2002.

Lavazza expertise

What has defined Lavazza since 1895: four key points to understand the brand.

The blend

Lavazza's hallmark since 1895: every coffee is a blend of beans from several origins, from Aroma Top, made with 100% Arabica from Central and South America, to Crema Classica, which brings together coffees from Africa, Asia and South America.

A range for professionals

Lavazza's Lavazza Expert range is designed for bars, restaurants and offices: Crema e Aroma Expert, Crema Classica, Aroma Più, Aroma Top, Crema Ricca and organic Voix de la Terre, all available as coffee beans.

Four capsule systems

A Modo Mio for home use, Blue for professionals, Espresso Point and Firma for offices: each system has its own capsules and machines, which are not interchangeable.

Commitment to sustainability

The Fondazione Lavazza, established in 2004, runs sustainable development projects with coffee-growing communities; the ¡Tierra! project began in 2002.

Frequently asked questions

How long has the Lavazza brand been around?

Lavazza was founded in 1895 in Turin (Italy) by Luigi Lavazza, who took over a small grocery shop on via San Tommaso. The company describes the blend — combining coffees from several origins — as its founding idea.

The brand is therefore more than 130 years old in 2026 and remains a family business, owned by the Lavazza family for four generations.

Where is Lavazza coffee made?

Lavazza is a Turin-based company: the group has nine factories in five countries, and its coffees are blends of beans from several coffee-producing countries.

The origins of the coffees in a blend are listed on its product page: Central and South America for Aroma Top, and Africa, Asia and South America for Crema Classica, for example.

What are the 4 Lavazza capsule systems?

Lavazza offers 4 proprietary capsule systems, each designed for a specific use:

  • A Modo Mio — home use. Jolie, Idola, Deséa and Voicy machines. Boxes of 16 capsules.
  • Blue — Ho.Re.Ca., offices and catering. Lavazza LB machines (LB 300 Classy Mini, LB 1300C Classy Soul, LB 2310…). Boxes of 100 capsules.
  • Espresso Point — offices and vending. EP Mini machine. Boxes of 100 capsules, unit cost 0,29 € per cup (Crema e Aroma Gran Espresso).
  • Firma — offices. At Cafemalin, Firma-compatible capsules from Italian company Covim.

There are also Nespresso Original-compatible aluminium capsules (Maestro Classico, Maestro Lungo, Ristretto), but these are not a proprietary Lavazza system.

What is the difference between A Modo Mio and Blue?

The two systems are not compatible with each other: each capsule only works with machines from its own system.

  • A Modo Mio — system for home use. Box of 16 capsules, unit price 0,39 € per cup (Passionale). Lavazza Jolie, Idola and Deséa home machines. Blends suited to home use (Passionale, Soave, Dolce…).
  • Blue — professional system. Box of 100 capsules, unit price 0,32 € per cup (Intenso). Lavazza LB Ho.Re.Ca. machines (LB 300 Classy Mini, LB 1300C Classy Soul, LB 2310…). Blends suited to intensive Ho.Re.Ca. use (Blue Intenso, Tales of Venezia…).

In summary: A Modo Mio for home use, Blue for offices or catering. A machine can only use one type of capsule.

Does Lavazza offer organic coffee?

Yes. In our coffee bean selection, Voix de la Terre Biologique Espresso Équilibré is a certified organic blend of Arabica and Robusta from the professional Lavazza Expert range, in 1, 3 and 6 kg bags.

Lavazza also offers organic coffees under the name ¡Tierra!, which grew out of a project launched in 2002 with coffee-growing communities; the EU organic logo appears on every certified pack.

How do you choose between Lavazza coffee beans and capsules?

The choice depends on your machine and how you use it:

  • Coffee beans — for automatic bean-to-cup machines, professional espresso machines with a grinder, or a separate coffee grinder. The coffee is ground just before extraction, with sizes ranging from 1 kg bags to 30 kg packs. Our best-selling coffee beans: Crema e Aroma Expert 1 kg.
  • Lavazza capsules — for dedicated capsule machines. Convenience, guaranteed dosing, no handling of ground coffee. Cost per cup ranges from 0,32 € (Blue Intenso) to 0,39 € (A Modo Mio Passionale), depending on the system. Ideal for home: A Modo Mio Passionale. Ideal for the office: Blue Intenso.

Coffee beans offer the widest choice of coffees and pack sizes; capsules offer the simplicity of a ready-to-use dose.

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