Whittington Italian Teas since 1968

Whittington Teas

Q: Is Whittington the same brand as Whittard of Chelsea?

No — these are two completely separate companies and should not be confused: Whittington — an Italian premium tea brand, founded in 1968 in Milan, Italy, currently a subsidiary of the Lavazza Group. This is the brand we distribute at Cafemalin. Whittard of Chelsea — a British tea company founded by Walter Whittard in 1886 in London (Fleet Street), with over 50 shops in the UK and in some 30 countries. There is no financial link with Whittington. Despite the similarity of the names, the two brands have completely different histories, positioning, and shareholders. Whittington is an Italian Ho.Re.Ca. tea; Whittard of Chelsea is a traditional British tea.

Q: Which Whittington tea should I choose first?

The choice depends on your flavor preference and when you'll be enjoying it: "2 Black Tea" — an absolute bestseller at Cafemalin (over 110 customers). A robust, full-bodied, malty black tea in the English Breakfast style. Perfect for the morning, and an ideal base for English milk tea. Our recommendation for a first Whittington purchase. "13 Black Tea" — a black tea flavored with red berries (raspberry, blackcurrant, blueberry). Fruity notes on a malty black tea base. Ideal for the afternoon or as a fruity iced tea in the summer. "17 Green Tea" — a pure, light, and vegetal green tea with fresh, herbaceous notes. Ideal for daytime aromatic hydration without intense caffeine. Also appreciated after meals for its digestive benefits. Want to discover more? The 15-sachet format allows you to try each variety for 2 to 3 weeks at a rate of 1 cup/day — order several varieties to create your own tea box.

Q: How to properly brew Whittington tea?

Each type of tea has its optimal temperature and brewing time: Black tea (2 Black Tea, 13 Red Fruits): water at 95-100°C (boiling), 3 to 5 minutes. Longer brewing time results in a stronger but also more bitter tea. Green tea (17 Green Tea): water at 70-80°C (definitely NOT boiling — water that is too hot burns the leaves and makes the tea bitter), 2 to 3 minutes. Optimal protocol: Boil the water. For green tea, let it cool for 2 minutes after boiling (to about 75°C). Place the pyramid tea bag in the cup. Pour hot water over the bag. Cover the cup (with a saucer) to concentrate the aromas. Strictly time the brewing process. Remove the bag at the end of the brewing time—leaving it in longer will result in bitterness. The Whittington pyramid tea bag allows the leaves to fully unfurl, improving aroma release by 15-20% compared to compressed flat tea bags.

Q: How many cups does a box of 15 Whittington sachets make?

One 1.9g Whittington tea bag makes 1 to 2 cups depending on your strength: Standard strength (1 bag = 1 cup of 200-250ml): 1 box = 15 cups. At 1 cup per day, the box lasts 2 weeks. Economy strength (1 bag reused for 2 short infusions): 1 box = ~25-30 infusions. At 1 cup per day, the box lasts ~1 month. Note: the second infusion is less aromatic, lighter — especially suitable for green teas. Cost per cup: approximately €0.37 per cup at standard strength (€5.50 for a box of 15 bags). Much more economical than tea in a tea room while maintaining premium Ho.Re.Ca. quality.

Q: Does Whittington offer any other teas besides these 3?

Yes — the complete Whittington catalog offers more than 20 products divided into collections. At Cafemalin, we currently feature the 3 most popular options (classic black tea, red fruit black tea, and pure green tea). The larger Whittington catalog includes: Imperial Collection (100 series) — No. 102 English Breakfast Imperial, No. 103 Earl Grey Supreme, No. 104 Darjeeling… Green Teas — No. 106 Pure Green, No. 107 Green Mint… Infusions and Rooibos — No. 114 Red Source (rooibos), No. 116 Lemon Verbena (lemon verbena)… Certified Organic — No. 201 Nilgiri Blue Mountain Organic, No. 203 Fresh Mint Organic… If you would like a Whittington product not listed in our shop, please contact us — we can consider adding it upon request. To discover the brand in its entirety, see our Whittington brand hub.

Q: How do I store my Whittington tea bags?

Whittington tea bags are individually wrapped in foil to preserve the aroma. To maintain optimal quality: Store in the original closed box: ideal — the box acts as a barrier against light and humidity. Store in a dry cupboard: room temperature (18-22°C), away from direct sunlight and heat sources (oven, coffee maker). Keep away from strong-smelling foods: tea absorbs surrounding odors (spices, coffee, cleaning products) — store separately. Avoid the refrigerator and freezer: condensation damages the leaves. Optimal shelf life: 18 to 24 months from the production date (check the best before date on the box). Once the foil bag is opened, the pyramid tea bag should be consumed immediately.

Q: Can we place a professional Whittington order for a hotel or office?

Yes, Whittington is precisely positioned in the Ho.Re.Ca. and high-end office segments. For professional orders: Multi-selection: order several boxes of our 3 teas (Black, Red Fruits, Green) to offer a choice to your clients or colleagues. 18-compartment tea box: standard hotel solution, to be equipped with Whittington tea boxes. Contact us to evaluate the possibility of adding other teas (Earl Grey, Darjeeling, verbena, etc.). Ho.Re.Ca. volumes & conditions: contact us for pricing starting from 50 boxes or 500 bags. Complementary to the coffee offering: as Whittington is part of the Lavazza group, it perfectly complements our Lavazza Blue machine ranges for equipping a seminar room or executive office.

Whittington Teas — the Italian premium tea brand founded in 1968 in Milan (current headquarters in Baranzate, on the outskirts of Milan), has specialized from l'orsectors HoReCa (hotels, restaurants, cafes) and high-end office. At Cafemalin, find the Whittington selection in pyramid tea bags (a 3D format that unfurls the leaves to release the aromas) presented in elegant gift boxes : Black Tea (best-seller), Red Fruit Black Tea , and Green Tea, in 15 bags of 1.9g each. Since 2010, Whittington has been part of the Italian Lavazza — the Turin-based coffee giant — which guarantees a premium supply chain and enhanced global distribution.

1968 Founded in Milan

Pyramid bags Leaves unfurled, aromas released

Lavazza Group Since 2010

Multi-origin Assam, Ceylon, China, India

View bestsellers See all Whittington teas Frequently Asked Questions

Fast delivery.Same-day shipping.

Secure paymentby credit card, PayPal, Alma 3x

Responsive customer service.Response within 12 hours.

14-day return policy.Satisfaction guaranteed or your money back.

Our most ordered Whittington teas

A selection highly recommended by our customers.

🏆 No. 1

The Whittington Tea selection at Cafemalin

Discover our Whittington selection : Classic black tea (best-seller), Flavored red fruit black tea , Pure green tea . Pyramid tea bags 15 x 1.9 g, standard Whittington size in gift boxes. Sort by popularity or new arrivals.

In stock

Whittington Black Tea - 2 Black Tea, 15 x 1.9g sachet

Whittington

5,0 (2)

€5.50 incl. VAT€0.37/bag

In stock

Whittington Green Tea – 17 Green Tea , 15 x 1.9g tea bag

Whittington

5,0 (1)

€5.50 incl. VAT€0.37/bag

In stock

Whittington Black Tea with Red Fruits - 13 Black Tea, 15 x 1.9g sachet

Whittington

€5.50 incl. VAT€0.37/bag

Whittington in 90 seconds

Whittington is an Italian premium tea brand founded in 1968 in Milan, with its current headquarters in Baranzate (on the outskirts of Milan). The name pays homage to British tea culture, but the company is 100% Italian — not to be confused with Whittard of Chelsea, a British tea house founded in 1886 in London (no capital link).

, Whittington specialized l'orin the Ho.Re.Ca. and high-end office, with a distinctive positioning: pyramid-shaped tea bags that allow the tea leaves to fully unfurl during brewing to release more aromas, unlike traditional flat, compressed tea bags. The blends are presented in elegant gift boxesdesigned to fit into an 18-compartment tea box —a standard feature in hotels, conference rooms, and executive offices.

In 2010, Whittington joined the Lavazza Group —the Italian coffee giant based in Turin (see Lavazza hub). This integration enabled enhanced global distribution, a premium supply chain, and complementarity with Lavazza's Ho.Re.Ca coffee offering ( Blue, Espresso Point). Whittington retained its brand identity and its operational headquarters in Milan.

At Cafemalin, we stock three Whittington blends covering a wide range of tea preferences: "2 Black " (our absolute best-seller with over 110 customers—a robust black tea in the English Breakfast style, suitable for a milk base), "13 Black Tea" (a flavored black tea with notes of raspberry and blackcurrant, ideal for the afternoon), and "17 Green Tea" (a pure, light, vegetal green tea, perfect for daytime). All three come in packs of 15 pyramid tea bags of 1.9g each—approximately 28.5g of tea for 15-30 infusions, depending on the strength. The complete Whittington catalog offers over 20 varieties (Earl Grey Supreme, Darjeeling, Organic Nilgiri, etc.) which we can stock upon request.

Selection by team Cafemalin Selection & tests carried out by our expert coffee team — more than 300 references in the catalogue, slow roasting, direct sourcing with major European houses (Lavazza, Nabeiro, illy, Bristot).

Want to learn more about this Italian brand of premium teas?

Discover the history of Whittington since 1968

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Frequently Asked Questions

The questions our customers ask most often.

Is Whittington the same brand as Whittard of Chelsea?

No — these are two completely separate companies, not to be confused:

Whittington — an Italian of premium teas, founded in 1968 in Milan, Italy, currently a subsidiary of the Lavazza. This is the brand we distribute at Cafemalin.
Whittard of Chelsea — a British tea company founded by Walter Whittard in 1886 in London (Fleet Street), with over 50 shops in the UK and in about 30 countries. No financial link with Whittington.

Despite the similarity in names, the two brands have completely different histories, positioning, and shareholders . Whittington is an Italian Ho.Re.Ca. tea ; Whittard of Chelsea is a traditional British tea .

Which Whittington tea should I choose first?

The choice depends on your aromatic preference and the moment of tasting :

"2 Black Tea" — an absolute bestseller at Cafemalin (over 110 customers). A robust , full-bodied, malty black tea in the English Breakfast style. Perfect for the morning, and an ideal base for English milk tea . Our recommendation for a first Whittington purchase.
"13 Black Tea" - a red fruit flavored (raspberry, blackcurrant, blueberry). Fruity notes on a malted black tea base. Ideal for the afternoon or as a fruity iced tea in the summer.
"17 Green Tea" — pure, light, and vegetal green tea with fresh, herbaceous notes. Ideal for aromatic hydration throughout the day without intense caffeine. Also appreciated after meals for its digestive benefits.

Want to discover new varieties? The 15-sachet format allows you to test 2 to 3 weeks at a rate of 1 cup/day — order several varieties to build your own tea box.

How to properly brew Whittington tea?

Each type of tea has its optimal temperature and brewing time :

Black tea (2 Black Tea, 13 Red Fruits): water at 95-100°C (boiling), 3 to 5 minutes. Longer brewing time = stronger but also more bitter.
Green tea (17 Green Tea): water at 70-80 °C (definitely NOT boiling — water that is too hot burns the leaves and makes the tea bitter), 2 to 3 minutes.

Optimal protocol :

Boil the water. For green tea, let it cool for 2 minutes after boiling (~75°C).
Place the pyramid-shaped sachet in the cup.
Pour the hot water over the sachet.
Cover the cup (with a saucer) to concentrate the aromas.
Strictly time the infusion.
Remove the sachet at the end of the time — leaving it longer = bitterness.

The pyramidal sachet allows the leaves to fully unfurl, which improves aroma release by 15-20% compared to compressed flat sachets.

How many cups does a box of 15 Whittington sachets make?

One 1.9g Whittington makes 1 to 2 cups depending on your dosage:

Standard dosage (1 sachet = 1 cup of 200-250 mL): 1 box = 15 cups. At 1 tea/day, the box lasts 2 weeks.
Economical dosage (1 reused tea bag for 2 short infusions): 1 box = ~25-30 infusions. At 1 cup/day, the box lasts ~1 month. Note: the second infusion is less aromatic, lighter — especially suited to green teas.

Cost per cup: approximately €0.37 per cup with standard dosage (€5.50 for a box of 15 bags). Much more economical than tea in a tea room while maintaining premium Ho.Re.Ca. quality .

Does Whittington offer any other teas besides these 3?

Yes — the complete Whittington catalog offers more than 20 products divided into collections. At Cafemalin, we currently select the 3 most popular options (classic black tea, red fruit black tea, and pure green tea). The larger Whittington catalog includes:

Imperial Collection (100 series) — n°102 English Breakfast Imperial, n°103 Earl Gray Supreme, n°104 Darjeeling…
Green teas — n°106 Pure Green, n°107 Green Mint…
Infusions and rooibos — No. 114 Red Source (rooibos), No. 116 Lemon Verbena (lemon verbena)…
Certified organic — No. 201 Nilgiri Blue Mountain Organic, No. 203 Fresh Mint Organic…

If you're looking for a Whittington item not listed in our shop, please contact us —we can assess the possibility of adding it upon request. To explore the brand more broadly, see our Whittington brand hub.

How do I store my Whittington tea bags?

Whittington tea bags are individually wrapped in foil to preserve the aromas. To maintain optimal quality:

Original box closed : ideal — the presentation box acts as a barrier against light and humidity.
Dry cupboard : room temperature (18-22 °C), away from direct light and heat sources (oven, coffee machine).
Keep away from strong-smelling foods : tea absorbs surrounding odors (spices, coffee, cleaning products) — store separately.
Avoid the refrigerator and freezer : condensation damages the leaves.

Optimal shelf life: 18 to 24 months from the production date (check the best before date on the box). Once the foil pouch is opened, the pyramid-shaped pouch must be consumed immediately.

Can we place a professional Whittington order for a hotel or office?

Yes, Whittington is specifically positioned in the Ho.Re.Ca. and high-end office. For a professional order:

Multi-reference : order several boxes of our 3 teas (Black, Red Fruits, Green) to offer a choice to your customers or colleagues.
18-compartment tea box : standard hotel equipment, to be fitted with Whittington tea boxes. Contact us to discuss adding other tea varieties (Earl Grey, Darjeeling, verbena, etc.).
Volumes & conditions Ho.Re.Ca .: contact us for pricing starting from 50 boxes or 500 bags.

Complementarity with the coffee offer: Whittington being part of the Lavazza group, it is perfectly complementary to our Lavazza Blue for equipping a seminar room or an executive office.