Tasting notes & flavor profile
Intensity
Aromatic notes
Taste Profile
The Super Crema blend was created in Lavazza's Turin workshops to meet a specific demand from Italian baristas: to obtain an exceptionally dense crema with a golden hazelnut color that persists for several minutes after extraction. The result is a blend of 60% Arabica and 40% Robusta — Arabica from Brazil and Colombia brings sweetness, notes of honey and toasted almond, while Robusta from Indonesia and Vietnam provides body, strength, and the essential oils that create the crema.
In the cup, the espresso reveals a round and indulgent : a gentle attack with notes of honey, a full body supported by malty notes and an aroma of toasted almond, and a long, enveloping finish. The bitterness is measured, the acidity subtle, and the very dense crema holds milk perfectly in milk-based drinks (signature cappuccino, latte macchiato, café crème, flat white).
roast, Turin-style —slightly milder than Neapolitan roasts—preserves the aromatic finesse of Arabica while developing the crema-creating oils of Robusta. This is the most versatile in the professional range, equally enjoyed as a strong espresso, a long coffee, or in milk-based drinks.
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Frequently Asked Questions
What is the difference between the Super Crema 30 kg pack and the 20 kg pack?
The blend, the composition (60% Arabica + 40% Robusta), the medium Turin roast, the cup notes (honey, almond, malty notes), and the dense crema are exactly the same. The only difference is the packaging format— 30 x 1 kg bags vs. 20 x 1 kg bags. Choose according to your volume:
- Super Crema 30 kg (this ref.) — High volume CHR, autonomy 2-3 months, restaurant 50+ covers.
- Super Crema 20 kg — Medium-sized catering establishment, autonomy 1-2 months, restaurant with 20-50 covers.
The 30 kg format often remains the most cost-effective per kilo, but requires a sufficiently rapid stock rotation to maintain freshness in the cup — at least ~1 1 kg bag consumed every 3-4 weeks.
Why did Lavazza name this blend "Super Crema"?
The name "Super Crema" is a product commitment : the blend has been specifically calibrated by Lavazza's master roasters to develop an exceptionally dense crema —thick, golden hazelnut in color, bouncy under the spoon, and lingering for several minutes after extraction. This result is achieved thanks to the 60/40 Arabica-Robusta ratio and the Turin medium roast, which preserves the crema-creating oils while subtly developing the aromatic notes. It is one of the world's best-selling signature blends in the Lavazza Pro Ho.Re.Ca.
Who exactly is this 30kg pack intended for?
Target: High -volume hospitality and large companies
- High-volume restaurant — brasserie, restaurant with 50+ covers, lunch and dinner service.
- 4-5 star hotel — buffet breakfast, lounge bar, room service, banquet.
- Coffee shop or restaurant chain — multi-establishment, blend consistency across all sites.
- Company cafeteria for 100+ employees — large capacity machine, continuous flow.
- Catering / event planning — consistent blend across large volumes.
Estimated yield ~4,285 espressos at standard 7g dose.
Super Crema's positioning within the Lavazza XXL CHR range
Lavazza offers 3 signature blends in XXL format for the hospitality industry:
- Super Crema 30 kg (this ref.) — premium multipurpose, 60/40, dense crema, intensity 6/10.
- Gran Espresso 30 kg — more full-bodied, darker roast, intense traditional Italian blend 8-9/10.
- Crema e Aroma Blue Line 30 kg — balance of cream + aromas, milder, notes of milk chocolate / hazelnut.
Choose Super Crema if you want the best compromise between crema and versatility — ideal for an establishment serving both espresso and milk-based drinks.
How to store the 30 1kg bags to preserve the freshness of the coffee?
Each 1 kg bag is sealed under a protected atmosphere (nitrogen) and equipped with a degassing valve. As long as a bag remains unopened, it will keep until the indicated best before date (18-24 months from roasting). Store unopened bags at room temperature (18-22°C), away from light and heat or humidity sources—not in the refrigerator. Once a bag is opened, reseal it carefully or transfer the contents to an airtight, opaque container, and ideally consume within 3 to 4 weeks. For 30 kg of coffee for the hospitality industry (hotels, restaurants, and cafes), adjust your consumption rate : ideally, one opened 1 kg bag should be used up within a maximum of 3-4 weeks.
When will this item be back in stock?
The Super Crema 30kg pack is currently temporarily out of stock with our supplier Lavazza. Restocking is estimated in 3-5 weeks. You can activate "Receive a stock alert" on this page to be notified as soon as it is back in stock. Alternatives available in XXL bean format: Delta Platinum 30kg (Portuguese blend predominantly Arabica, slow roasted), Super Crema 20kg (same blend, smaller size), or Super Crema 6kg.
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