Tasting notes & flavour profile
Intensity
Flavour notes
Flavour profile
Crema e Aroma is one of the long-established blends in the Blue Line range — Lavazza's professional bar range tailored to baristas. Its name sums up its promise: the perfect balance between dense crema and well-developed aromas — while Super Crema prioritises crema and Gran Espresso prioritises full-bodied strength, Crema e Aroma aims for the middle ground.
Arabica-Robusta composition — Arabica from Brazil brings a rounded body and sweet chocolate notes, while Robusta from Indonesia and Vietnam brings crema and body. A balanced medium roast preserves aromatic finesse while developing enough body for a traditional bar espresso.
In the cup: a smooth, enveloping espresso, a gentle opening with milk chocolate notes, a balanced body supported by notes of hazelnut and toasted cereals, and a medium to long finish. The crema is dense but slightly less persistent than Super Crema's — a trade-off for a more expressive aroma. It is the Lavazza blend favoured by baristas seeking versatility.
Frequently bought together

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Frequently asked questions
How does this differ from the Crema e Aroma 20 kg pack?
The blend, Arabica-Robusta composition, medium roast and tasting notes (milk chocolate, hazelnut, toasted cereals) are exactly the same. The only difference is the pack size — 30 bags of 1 kg vs 20 bags of 1 kg. Choose according to your usage:
- Crema e Aroma 30 kg (this product) — high-volume hospitality, lasts 2–3 months.
- Crema e Aroma 20 kg — medium-volume hospitality, lasts 1–2 months.
What is Lavazza's ‘Blue Line’?
Blue Line is Lavazza's professional bar range for the Ho.Re.Ca sector (hotels, restaurants and cafés). These blends are specifically tailored for repeated, rapid extractions in bars: consistent grinding, reliable crema and balanced aromas that remain perceptible even in milk-based drinks. Blue Line differs from the consumer range (Qualità Rossa, Qualità Oro) in its professional focus — Blue Line blends are rarely sold in supermarkets, and are mainly distributed through hospitality wholesalers or specialist retailers such as Cafemalin.
Where does Crema e Aroma sit in the Lavazza XXL hospitality range?
Lavazza offers 3 signature blends in XXL hospitality packs:
- Crema e Aroma 30 kg (this product) — balance of crema + aromas. Milk chocolate / hazelnut notes. Intensity 8/10. Versatile for café and bar use.
- Super Crema 30 kg — focus on crema. Honey and toasted hazelnut notes. Intensity 7/10. Best in milk-based drinks.
- Gran Espresso 30 kg — the most full-bodied. Dark chocolate / spice notes. Intensity 10/10. Classic Italian espresso.
Who exactly is this 30 kg pack for?
For high-volume hospitality businesses seeking a balance of crema + aroma:
- High-volume restaurant — coffee at the end of a meal, cappuccino after a dish.
- Hotel rated 4–5 stars — breakfast buffet, lounge bar.
- Café / bar chain — customers evenly split between espresso and milk-based drinks, consistency across sites.
- Staff cafeteria serving 100+ employees — high-capacity machine.
Estimated yield ~4 285 espressos using a standard 7 g dose.
How should you store the 30 bags of 1 kg to preserve freshness?
Each 1 kg bag is sealed in a protective atmosphere (nitrogen) and fitted with a degassing valve. As long as a bag remains in its original sealed condition, it will keep until the best-before date shown (18–24 months). Store unopened bags at room temperature (18–22 °C), away from light — do not refrigerate. Once a bag is open, reseal it carefully or transfer the contents to an opaque, airtight jar, and ideally use within 3 to 4 weeks. For 30 kg hospitality use, plan your rate of consumption: 1 bag opened = 1 bag finished within a maximum of 3–4 weeks.
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