Tasting notes & flavor profile
Intensity
Aromatic notes
Taste Profile
Crema e Aroma is one of the historic blends in the Blue Line — Lavazza's professional bar line calibrated for baristas. Its name sums up its promise: the perfect balance between a dense crema and well-developed aromas — where Super Crema prioritizes crema and Gran Espresso prioritizes full-bodied strength, Crema e Aroma aims for the middle ground.
Arabica-Robusta blend — Brazilian Arabica provides the round body and sweet chocolate notes, while Indonesian and Vietnamese Robusta contributes the crema and body. A balanced medium roast preserves the aromatic finesse while developing enough body for a traditional bar espresso.
In the cup: a round and enveloping espresso, with a gentle attack of milk chocolate notes , a balanced body supported by hints of hazelnut and toasted cereals , and a medium to long finish. The crema is dense but slightly less persistent than the Super Crema—a compromise for a more expressive aroma. This is the Lavazza blend preferred by baristas seeking versatility .
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Frequently Asked Questions
What is the difference with the Crema e Aroma 20 kg format?
The blend, the Arabica-Robusta composition , the medium roast, and the cup notes (milk chocolate, hazelnut, toasted cereals) are exactly the same . The only difference is the packaging format— 30 x 1 kg bags vs. 20 x 1 kg bags . Choose according to your volume:
- Crema e Aroma 30 kg (this ref.) — High volume CHR, autonomy 2-3 months.
- Crema e Aroma 20 kg — Medium CHR, autonomy 1-2 months.
What is the Lavazza " Blue Line"?
The Blue Line is professional bar range designed for the HoReCa (Hotels, Restaurants, Cafés) sector. These blends are specifically formulated for the rapid, repeated extractions required in bars : consistent grind, consistent crema, and balanced aromas that remain perceptible even in milk-based drinks. The Blue Line differs from the consumer range (Qualità Rossa, Qualità Oro) in its professional focus blends Blue are not widely sold in supermarkets, but are primarily distributed through HoReCa wholesalers or specialized retailers like Cafemalin.
Positioning of Crema e Aroma within the Lavazza XXL CHR range?
Lavazza offers 3 signature blends in XXL format for the hospitality industry:
- Crema e Aroma 30 kg (this ref.) — balanced cream + aromas. Notes of milk chocolate/hazelnut. Intensity 8/10. Versatile bar.
- Super Crema 30 kg — crema priority. Notes of honey and toasted hazelnut. Intensity 7/10. Best in milk-based drinks.
- Gran Espresso 30 kg — the most full-bodied. Notes of dark chocolate and spices. Intensity 10/10. Classic Italian espresso.
Who exactly is this 30kg pack intended for?
Targeting high-volume on-trade establishments seeking a balance of cream and aroma :
- High-volume restaurant — coffee at the end of the meal, cappuccino after the main course.
- 4-5 star hotel — buffet breakfast, lounge bar.
- Coffee shop/bar chain — balanced clientele of espresso/milk drinks, multi-site consistency.
- Company cafeteria for 100+ employees — large capacity machine.
Estimated yield ~4,285 espressos at standard 7g dose.
How to store the 30 x 1kg bags to preserve freshness?
Each 1 kg bag is sealed under a protected atmosphere (nitrogen) and equipped with a degassing valve. As long as a bag remains unopened, it will keep until the indicated best before date (18-24 months). Store unopened bags at room temperature (18-22°C), away from light—do not refrigerate. Once a bag is opened, reseal it carefully or transfer the contents to an airtight, opaque container, and ideally consume within 3 to 4 weeks. For use in the hospitality industry (hotels, restaurants, and cafes), adjust your consumption rate : 1 opened bag = 1 finished bag within a maximum of 3-4 weeks.
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