Tasting notes & flavour profile
Intensity
Flavour notes
Flavour profile
Crema e Aroma is one of the long-established blends in the Blue Line range — Lavazza's professional bar range tailored to baristas. Its name sums up its promise: the perfect balance between dense crema and well-developed aromas — while Super Crema prioritises crema and Gran Espresso prioritises full-bodied strength, Crema e Aroma aims for the middle ground.
Arabica-Robusta composition — Arabica from Brazil brings a rounded body and sweet chocolate notes, while Robusta from Indonesia and Vietnam brings crema and body. A balanced medium roast preserves aromatic finesse while developing enough body for a traditional bar espresso.
In the cup: a smooth, enveloping espresso, a gentle opening with notes of milk chocolate, a balanced body supported by notes of hazelnut and toasted cereals, and a medium to long finish. The crema is dense but slightly less persistent than that of Super Crema — a trade-off for a more expressive aroma. This is the Lavazza blend favoured by baristas seeking versatility — excellent as an espresso or in milk-based drinks.
Save with our packs
This product is also available in a larger size — −11% compared with bags bought individually.
Frequently asked questions
How does this differ from the Crema e Aroma 30 kg pack?
The blend, Arabica-Robusta composition, medium roast and tasting notes (milk chocolate, hazelnut, toasted cereals) are exactly the same. The only difference is the pack size — 20 bags of 1 kg vs 30 bags of 1 kg. Choose according to your usage:
- Crema e Aroma 20 kg (this product) — medium-volume hospitality, lasts 1–2 months.
- Crema e Aroma 30 kg — high-volume hospitality, lasts 2–3 months.
What is Lavazza's ‘Blue Line’?
Blue Line is Lavazza's professional bar range for the Ho.Re.Ca sector (hotels, restaurants and cafés). These blends are specifically tailored for repeated, rapid extractions in bars: consistent grinding, reliable crema and balanced aromas that remain perceptible even in milk-based drinks. Blue Line differs from the consumer range (Qualità Rossa, Qualità Oro) in its professional focus — Blue Line blends are rarely sold in supermarkets, and are mainly distributed through hospitality wholesalers or specialist retailers such as Cafemalin.
Crema e Aroma vs Super Crema — which should you choose?
The 2 blends are similar but have different focuses:
- Crema e Aroma (this product) — balance of crema + aroma. Milk chocolate / hazelnut / cereal notes, body 7/10, intensity 8/10. More aromatic expression.
- Super Crema 20 kg — crema comes first. Honey and toasted hazelnut notes, rich crema.
Choose Crema e Aroma if you want more aromatic expression in the cup. Choose Super Crema if you want the densest possible crema for visual presentation.
Who exactly is this 20 kg pack for?
For medium-volume hospitality businesses seeking a balance of crema + aroma:
- Restaurant serving 20–50 covers — after-dinner coffee, cappuccino after a meal.
- Hotel rated 3–4 stars — breakfast buffet, lounge.
- Independent bar / café — customers evenly split between espresso and milk-based drinks.
- Staff cafeteria serving 50–100 employees — high-capacity machine.
Estimated yield ~2 857 espressos using a standard 7 g dose.
How should you store the 20 bags of 1 kg to preserve freshness?
Each 1 kg bag is sealed in a protective atmosphere (nitrogen) and fitted with a degassing valve. As long as a bag remains in its original sealed condition, it keeps until the best-before date shown (18–24 months). Store unopened bags at room temperature (18–22°C), away from light — do not refrigerate. Once a bag is opened, reseal carefully or transfer to an airtight, opaque jar, and ideally use within 3 to 4 weeks for optimal extraction.
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