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Tasting notes & flavour profile
Intensity
Flavour notes
Flavour profile
Lavazza Pronto Crema — Pronto means ‘ready’ in Italian. This Ho.Re.Ca blend has been specifically formulated by Lavazza to produce dense, lasting crema from the very first seconds of extraction — a crucial advantage in high-volume professional settings (bars, restaurants, cafeterias, vending). An Arabica-Robusta blend in which the Robusta provides dense crema, with an Italian medium-dark roast in the Turin tradition. In the cup: a substantial, full body, very dense, hazelnut-coloured crema that lasts more than 90 seconds, with signature notes of cocoa, roasted hazelnut and toasted cereals. The quintessential Lavazza professional crema signature — designed for fast service without compromising on quality in the cup.
Compatible machines & brewing method
Bean-to-cup machine for bars/vending
Automatic bean-to-cup machines and bean-to-cup vending machines
- Grind
- Medium-fine 4-5/10
- Dose
- 9–10 g
- Temp.
- 92 °C
- Time
- 20–25 s
Professional barista espresso
High-volume professional 58 mm espresso machine
- Grind
- Fine
- Dose
- 18 g double
- Tamping
- 15 kg
- Extraction
- 20–25 s
Italian moka pot
Bialetti moka pot over a low heat
- Grind
- Medium-fine
- Dose
- Full basket
- Temp.
- Low heat
- Time
- 3–4 min
Save with Lavazza Pronto Crema multipacks
The same Pronto Crema blend in professional quantities — up to −6% compared with a single bag.
Frequently asked questions
Why the name “Pronto Crema”?
Pronto = ‘ready’ in Italian. Lavazza named this blend after its ability to produce dense crema from the very first seconds of extraction, a major advantage in professional settings (bars, restaurants, vending) where speed of service matters. Unlike some 100% Arabica blends, where crema can take several seconds to form (or may not be very dense at all), Pronto Crema develops ‘instant’ crema with a hazelnut colour that lasts more than 90 seconds.
How does it differ from Crema Classica?
The two Lavazza Ho.Re.Ca blends have distinct positioning:
- Pronto Crema (this product) — intensity 8/10, more full-bodied, formulated for rapid crema formation in vending machines and high-volume bars.
- Crema Classica — intensity 6/10, more balanced, aimed at offices and more relaxed restaurants.
Choose Pronto Crema for a high-volume bar, Crema Classica for a more relaxed office.
How many cups can I make with 1 kg of Pronto Crema?
Estimated yield:
- Short espresso (7 g) : ~143 cups.
- Standard espresso (9 g) : ~111 cups.
- Filter coffee machine (60 g/L) : ~83 cups of 200 ml.
Bar serving 100 espressos/day: ~1,5 day per kilo. Vending machine dispensing 50 cups/day: ~3 days per kilo. Restaurant serving 30 cups/day: ~5 days per kilo.
Is Pronto Crema compatible with my bean-to-cup machine?
Yes, all brands: De'Longhi, Jura, Philips, Melitta, Krups, Saeco, Siemens. Particularly recommended for workplace coffee vending machines and professional bean-to-cup machines (bars, coworking spaces, business centres), where its ability to develop crema quickly is an advantage. Recommended settings: medium-fine grind 4-5/10, dose 9-10 g, temperature 92 °C, extraction 20-25 s (faster than average).
Is there a multipack for high-volume use?
Yes — see the Lavazza Pronto Crema 3 kg multipack (#31614), containing 3 individual 1 kg bags — the saving compared with buying 3 bags separately is shown on the multipack product page. Ideal for a medium-sized office, vending machine or small restaurant. For even higher consumption, choose the Lavazza professional 20-30 kg multipacks.
How should I store the 1 kg bag after opening?
Carefully reseal the Lavazza bag (zip closure) or transfer the beans to an opaque, airtight jar, at room temperature (18-22 °C), away from light and heat sources. Avoid the fridge (moisture and odour absorption). Best-before period for an unopened bag: 18-24 months. Once opened, ideally use within 3-4 weeks. In high-volume professional settings, this timeframe is not a problem (rapid stock turnover).
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