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Tasting notes & flavour profile
Intensity
Flavour notes
Flavour profile
Lavazza Pronto Crema — as its name suggests — is the Lavazza blend optimised to deliver very dense, lasting crema in a traditional Italian espresso. A blend of predominantly Arabica (South America + Central America) + African/Asian Robusta, carefully proportioned for crema, with a balanced medium roast in the northern Italian (Turin) tradition.
In the cup: a smooth, mouth-filling espresso with very dense, hazelnut-coloured crema that lasts more than 90 seconds, and signature notes of toasted hazelnut, cocoa with milk, malt and a hint of wood. Medium to full body (7/10), integrated acidity, moderate bitterness — Lavazza's highly approachable, universally appealing middle ground.
The 3 kg size is ideal for: a medium-sized office with 15-30 staff, a small restaurant (10-20 coffees/day), a meeting room / regular seminars, a workplace vending machine. The 3 kg multipack enables optimised stock turnover over 4-6 weeks — a saving of −3% compared with buying 3 bags of 1 kg separately.
Compatible machines & brewing method
Bean-to-cup machine for offices/vending
Automatic bean-to-cup machines and bean-to-cup vending machines
- Grind
- Medium 5/10
- Dose
- 9–10 g
- Temp.
- 92 °C
- Time
- 20–25 s
Professional barista espresso
High-volume professional 58 mm espresso machine
- Grind
- Fine
- Dose
- 18 g double
- Tamping
- 15 kg
- Extraction
- 20–25 s
Italian moka pot
Bialetti moka pot over a low heat
- Grind
- Medium-fine
- Dose
- Full basket
- Temp.
- Low heat
- Time
- 3–4 min
Save with our packs
This product is also available in a larger size — −6% compared with bags bought individually.
Frequently asked questions
What exactly does this 3 kg multipack contain?
This pack contains 3 identical individual 1 kg bags of Lavazza Pronto Crema coffee beans. Delivered in a standard outer carton, with no pallet requirements. Each bag has a zip closure + degassing valve to maintain freshness after opening. This configuration allows for optimised stock rotation: you open just one bag at a time, while the other 2 remain airtight until needed, preserving the original aromas.
Who is this blend and pack size for?
A versatile, all-purpose blend — suited to a wide range of settings:
- Office with 15–30 employees — automatic bean-to-cup machine, regular use.
- Vending / vending machine — blend optimised for machine extraction.
- Small restaurant — after-meal coffees, welcome coffee.
- Seminar room / coworking space — everyday coffee to suit all palates.
A balanced medium-roast profile with broad appeal, without harsh edges or surprises — ideal for environments where coffee preferences vary widely between users.
How does it differ from Lavazza Super Crema or Crema e Aroma?
Three versatile Lavazza blends to distinguish:
- Pronto Crema (this product) — optimised for dense crema that forms quickly in vending machines, in a professional pack format.
- Super Crema 1 kg — 60% Arabica, with similar honeyed notes but a more rounded and milder profile.
- Crema e Aroma 1 kg — 40% Arabica, more full-bodied, hazelnut + chocolate notes, a hospitality standard.
Is it recommended for vending machines?
Yes, that is its original use. The Pronto Crema blend is optimised for extraction in automatic machines — calibrated bean size, a Robusta blend calibrated for dense crema, and a roast suited to vending machine grinders. Ideal for workplace coffee vending machines and professional bean-to-cup machines in coworking spaces / business centres. The ‘instant’ crema, hazelnut-coloured from the first seconds of extraction, is a major asset in self-service settings where users judge quality by the visible crema.
How many cups can I make with this 3 kg multipack?
Estimated yield:
- Short espresso (7 g) : ~428 cups.
- Standard espresso (9 g) : ~333 cups.
Office, 20 cups/day: ~3 weeks per pack. Vending, 30 cups/day: ~2 weeks per pack. Restaurant, 30 cups/day: ~2 weeks per pack.
Is Pronto Crema available in other sizes?
Single 1 kg bag format: Pronto Crema 1 kg (#31598) — ideal for trying before moving to the 3 kg pack. For more intensive use (offices with 50+ people, high-volume hospitality), consider other Lavazza professional pack formats: Lavazza 20–30 kg professional packs (Crema Classica, Super Crema, Gran Espresso).
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