Tasting notes & flavour profile
Intensity
Flavour notes
Flavour profile
Lavazza Qualità Italiano Classico is the Turin-based brand's signature retail blend, designed to recreate the classic Italian taste at home: a blend of Arabica & Robusta from several origins (South America, Africa and Asia), given a medium roast in Turin to preserve the balance between a rounded body and mild aromatics. In the cup, it reveals dominant notes of milk chocolate, toasted cereals and nuts (hazelnut and lightly roasted almond), with measured bitterness and subtle acidity. The finish is mild and enveloping, typical of Lavazza's Italian style for home brewing — a versatile coffee found in millions of Italian households, brewed in a filter coffee machine, Bialetti moka pot or French press.
Compatible machines & brewing method
Moka pot
Bialetti / Alessi coffee maker — low heat, extraction time 3–4 min
- Grind
- Medium-fine (ready to use)
- Dose
- Fill the basket without tamping
- Temp.
- Low heat
- Time
- 3–4 min
Filter coffee machine
Drip filter coffee machine — ratio 60 g / l, temperature 92–96 °C
- Grind
- Medium-fine (ready to use)
- Ratio
- 60 g / l (10 g per 165 ml)
- Temp.
- 92–96 °C
- Time
- 4–5 min
French press
French press brewing, steep for 4 minutes before plunging
- Grind
- Medium (fine is acceptable)
- Ratio
- 60 g/L
- Temp.
- 95 °C
- Time
- 4 min
Espresso at home
Machine with a 58 mm portafilter — ready-to-use medium-fine grind
- Dose
- 7–9 g (single), 14–18 g (double)
- Tamping
- 15 kg
- Extraction
- 25–30 s
- Temp.
- 92 °C
Frequently bought together

Lavazza Amande Cacaotée – 500 chocolates – Individually wrapped

Lavazza Speculoos 400 individually wrapped biscuits

Lavazza Crema & Aroma Expert coffee beans – 1 kg

6 kg – Lavazza Crema & Aroma Expert coffee beans
Frequently asked questions
What is the Qualità Italiano Classico blend?
Qualità Italiano Classico is a Lavazza signature retail blend, sold in France under the names Italiano Classico or Qualità Classica. It combines Arabica (South & Central America, particularly Brazil) and Robusta (Africa & Asia) in a proprietary ratio designed to achieve a balanced medium profile. The medium roast, carried out in Turin, preserves the aromas of nuts and toasted cereals while adding a chocolate note. It is Lavazza's most classic blend for home use, found on Italian supermarket shelves for several decades.
Which machine or brewing method should you use for this ground coffee?
The grind is medium-fine, specifically designed for the following methods:
- Moka pot — the best method for Italiano Classico. Result: full-bodied Italian-style espresso, ~50–100 ml per cup.
- Filter coffee machine (drip) — excellent at a ratio of 60 g / l. Result: a mild, rounded long coffee, ~165 ml per cup.
- French press — acceptable, with a brewing time of 4 min. Result: a long coffee with a little more body.
- Portafilter espresso machine — possible, but the grind is a little coarse for a short espresso. For espresso at home, choose the coffee beans and use an adjustable grinder.
Not compatible with capsule machines (Nespresso, A Modo Mio, Blue, Delta Q, etc.), which do not take loose ground coffee.
How many cups does a 250 g bag make?
The yield depends on the method and dose used:
- Moka pot with a capacity of 3 cups (classic Bialetti moka pot) — approximately 7–8 basketfuls, or ~21–24 moka cups per bag.
- Filter coffee machine (10 g / 165 ml) — ~25 cups of filter coffee per 250 g bag.
- Espresso at home (7–8 g / 30 ml) — ~31–35 espressos per bag.
- Cafetière (60 g/L) — ~4 pots of 1 l per bag.
For a household brewing 2 pots of filter coffee per day, a 250 g bag lasts approximately 2 weeks. For heavy consumption, opt for the 1 kg coffee beans or professional packs.
How should you store ground coffee to preserve its aromas?
Ground coffee oxidises more quickly than coffee beans because a much larger surface area is exposed to the air. Best practices:
- Reseal the bag immediately after each use (using the Lavazza heat-sealable strip, if present).
- Alternatively, transfer it to an opaque, airtight jar — tinted glass or ceramic with a silicone seal.
- Store at room temperature (18–22 °C), away from light and heat sources (oven, hob, radiator).
- Avoid the fridge: moisture and the absorption of surrounding odours quickly degrade the coffee.
Once opened, a bag is ideally used within 2 to 3 weeks. After that, the loss of aroma is noticeable (loss of volatile fruity notes and a flatter body). For maximum freshness, choose coffee beans ground as needed using a home grinder.
What is the difference between Italiano Classico, Crema e Aroma and Qualità Rossa?
Three signature retail blends from Lavazza, each with a different balance:
- Italiano Classico (this product) — medium-roast Arabica-Robusta, balanced, with a rounded body and notes of chocolate and dried fruit. The original blend for filter coffee makers and moka pots.
- Crema e Aroma — slightly more full-bodied Arabica-Robusta, with more chocolatey, intense notes and a slightly darker roast. Ideal for moka pots and home espresso. See the 1 kg coffee beans version.
- Qualità Rossa — more intense Arabica-Robusta, with dark chocolate notes and a more pronounced finish. An Italian coffee bar standard.
Your choice depends on your main brewing method: Italiano Classico for filter coffee and mild moka coffee, Crema e Aroma for moka coffee and medium-strength home espresso, Qualità Rossa for short espresso.
Can you use this ground coffee for espresso?
Yes, it is technically possible, with a few reservations:
- The grind is medium-fine, a little coarse for a true espresso (ideally, fine to very fine). In the cup: slightly faster extraction, less dense crema and a slightly lighter body.
- For a more traditional espresso, choose a lever machine with a pressure of 15 bar and increase the dose (~9 g).
- For a true Italian-style espresso, choose Lavazza coffee beans and grind them finely as needed using a dedicated grinder.
However, this ground coffee excels in an Italian moka pot — a Bialetti makes a very decent home espresso with this ready-to-use grind.
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