Brita: Water filters for espresso machines since 1966 | Cafemalin

The Brita story in 90 seconds

The Brita adventure began in 1966, under a pear tree in the family garden in Taunusstein (near Wiesbaden, Hesse), Germany. Heinz Hankammer, a former Pez candy salesman, stumbled upon a new water distillation that significantly simplified the process used by gas stations to producedistilled water for car batteries. He sensed an opportunity, founded his company with its first product—theAquaDeMat —and named it after his daughter: Brita. The first filters were assembled by hand, as a family, in the garden.

In 1969, while on his honeymoon in Tenerife with his wife Monika, Heinz Hankammer had a life-changing idea: what if we filtered tap water right at home, when making coffee? A year later, in 1970, Brita launched the world's first home water filter jug —a patented combination of ion-exchange resin and activated carbon. The jug removed chlorine, reduced limescale, retained certain heavy metals (lead, copper)—and radically improved the taste of both water and coffee.

Since then, Brita has become the world's leading consumer water filtration company: 85% global market share for home filters in the 1990s and 2000s, distribution in 69 countries, €664 million in revenue in 2022, and over 2,200 employees spread across Germany, the UK, Italy, and China. In 1999, Markus Hankammer —son of the founder—took over the company. His father, Heinz Hankammer, transformed his Taunus estate into a luxury hotelbefore his death. For its 60th anniversary in 2026, Brita is reinventing itself as a multi-solution, sustainable filtration : jugs, lead-lined filter tables, coffee machine cartridges, and professional HoReCa taps. At Cafemalin, we distribute the range of filters for espresso machines and coffee makers.

Brita's expertise

What has defined Brita since 1966: 4 pillars of expertise that explain its status as the world's No. 1 in consumer water filtration.

Resin and carbon filtration

Brita's signature technology since 1970: a patented combination of ion-exchange resin (reducing limescale and heavy metals) and activated carbon (eliminating chlorine, chloramines, and unpleasant tastes). The result: softer water, without a chlorine taste, ideal for making coffee.

Protects coffee machines

A Brita filter installed on the water line of an espresso machine or filter coffee maker drastically reduces limescale buildup—the main cause of premature failure in coffee machines. The result: less descaling required, extended machine lifespan, and better pressure and flow rate maintenance.

World's No. 1 Filtration

Brita is the undisputed global leader in consumer water filtration: ~85% global market share for home filters. Distributed in 69 countries, €664M (2022), 2,200+ employees. Production facilities in Germany, the UK, Italy, and China.

Family business

Brita remains a family business : Heinz Hankammer (founder) led the company until 1999, when he handed the reins to his son Markus Hankammer (current CEO). The name "Brita" is that of Heinz Hankammer's daughter—a unique fact in the B2C industry.

Brita bestsellers at Cafemalin

Brita's most ordered products by our customers — filters and cartridges for espresso machines.

Frequently Asked Questions

How long has the Brita brand existed?

Brita was founded in 1966 in Taunusstein (Hesse, Germany) by Heinz Hankammer. Their first product—theAquaDeMat —was a distilled water filter for car batteries, assembled by hand in the family garden. In 1970, Brita launched the world's first home water filter jug, an invention that would revolutionize consumer water filtration.

The brand celebrates its 60th anniversary in 2026 and remains a German family business — Markus Hankammer, son of the founder, is the current CEO.

Why use a Brita filter on an espresso coffee machine?

Three main reasons:

  • Protecting your machine — tap water contains limescale that gradually builds up in the hydraulic system of your espresso machine. These deposits clog pipes, slow the flow, damage the pump, and are the main cause of premature breakdowns in coffee machines. A Brita filter drastically reduces these deposits: less descaling required, extending the machine's lifespan.
  • Improve the taste of your coffee — tap water often contains chlorine (a disinfectant used in drinking water systems) which alters the taste of espresso. The activated carbon in the Brita filter removes this chlorine: more aromatic coffee, without a metallic taste.
  • Protecting health — the ion exchange resin retains certain residual heavy metals (lead, copper) that may come from old pipes.

It's a worthwhile investment: a few euros a month to maintain a machine that costs several hundred euros.

How do I know which Brita filter is suitable for my espresso machine?

The choice of Brita filter depends on:

  • Depending on your machine model — some espresso machines (De'Longhi, Jura, Krups, Saeco, WMF…) have a dedicated slot for the filter cartridge in the water tank. Check the instruction manual or the tank compartment: often a small vertical rod at the bottom.
  • Regarding cartridge format — Brita offers several formats: Maxtra (jugs), Intenza (Saeco/Philips machines), Purity C (professional Ho.Re.Ca. machines), P 3000 (Brita professional filter table systems). Each machine is compatible with a specific format.
  • The hardness of your water — limestone areas (Île-de-France, Nord, PACA) require more frequent changes.

Consult the product sheet for each filter at Cafemalin to check compatibility with your machine, or contact our customer service team for personalized advice (response within 12 hours).

How often should a Brita filter be changed?

The replacement frequency depends on 3 factors :

  • Filtered volume — most Brita filters have a capacity of ~100 to 200 liters depending on the format (espresso machine cartridges) or ~150 liters for Maxtra carafes.
  • Water hardness — in a very calcareous area (Île-de-France, Nord, PACA), the filter is depleted 2 to 3 times faster than in a soft water area (Brittany, Massif Central).
  • Frequency of use — intensive household use (10 coffees/day) vs occasional use (2/day).

In practice: 1 to 3 months for typical home use. Many modern espresso machines have an automatic filter change indicator —very handy. If yours doesn't, mark the replacement date on the cartridge with a marker.

Is Brita compatible with Ho.Re.Ca. professional machines?

Yes. Brita offers a complete range for Ho.Re.Ca. and professional machines:

  • Brita Purity C — cartridge filters for professional espresso machines (bars, restaurants, cafes). Available in 150, 300, 600, and 1100 L.
  • Brita Purity C Finest — premium range for high-end espresso.
  • Brita Professional — fixed filter tables for cafeterias, hotels, self-service, vending machines.

The Brita professional range is distributed primarily through professional machine installers (Nuova Simonelli, Faema, Bezzera, La Marzocco after-sales service, etc.). At Cafemalin, our selection is mainly geared towards home and small office espresso machines.

Does Brita filter all pollutants from tap water?

No — this is an important clarification. Brita filters do not replace municipal drinking water treatment. They improve tap water (which is already safe to drink) on specific parameters:

  • They eliminate : chlorine, chloramines, unpleasant tastes and odors (activated carbon)
  • They reduce : limestone (Ca, Mg), certain heavy metals (lead, copper) via ion exchange resin
  • They do NOT filter : bacteria, viruses, nitrates, pesticides, medications, micropollutants. The water remains potable or non-potable depending on its initial state.

For espresso coffee, Brita filtration is more than sufficient : it removes chlorine (which spoils the taste) and reduces limescale (which damages the machine). This is exactly the use for which it is optimized.

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