Brita: water filters for espresso machines since 1966 | Cafemalin

The Brita story in 90 seconds

The Brita story begins in 1966, under a pear tree in the family garden in Taunusstein (near Wiesbaden, Hesse), Germany. Heinz Hankammer, a former Pez sweet salesman, happens upon a new water distillation device that considerably simplifies the process used by petrol stations to produce distilled water for car batteries. Spotting an opportunity, he founds his business with an initial product — the AquaDeMat — and names his company after his daughter: Brita. The first filters are assembled by hand by the family in the garden.

In 1969, while on his honeymoon in Tenerife with his wife Monika, Heinz Hankammer has an idea that will change everything: what if tap water could be filtered right at home, when making coffee? A year later, in 1970, Brita launches the world's first household water filter jug — a patented combination of ion-exchange resin and activated carbon. The jug removes chlorine, reduces limescale and traps certain heavy metals (lead, copper) — radically improving the taste of water and coffee.

Since then, Brita has become one of the world leaders in water filtration for consumers — claiming just over 80% of the market in France — with distribution in 69 countries, turnover of 664 million € in 2022, and more than 2 200 employees across Germany, the United Kingdom, Italy and China. In 1999, Markus Hankammer — the founder's son — takes over the running of the company. His father, Heinz Hankammer, converts his estate in the Taunus into a luxury hotel before his death. As it celebrates 60 years in 2026, Brita reinvents itself as a brand offering multiple sustainable filtration solutions: jugs, plumbed-in filtration tables, coffee machine cartridges and professional Ho.Re.Ca. taps. At Cafemalin, we stock the range of filters for espresso machines and coffee makers.

Brita expertise

What has defined Brita since 1966: 4 pillars of expertise that explain its status as No. 1 worldwide in consumer water filtration.

Resin + carbon filtration

Brita's signature technology since 1970: a patented combination of ion-exchange resin (reducing limescale and heavy metals) and activated carbon (removing chlorine, chloramines and unpleasant tastes). The result: softer water with no chlorine taste, ideal for making coffee.

Protects coffee machines

A Brita filter installed in the water supply line of an espresso machine or a filter coffee maker drastically reduces limescale deposits — the main cause of premature failure in coffee machines. The result: less frequent descaling needed, longer machine life, and better maintenance of pressure and flow.

No. 1 worldwide in filtration

Brita is one of the world leaders in consumer water filtration, claiming just over 80% of the market in France. Distributed in 69 countries, with turnover of 664 million € (2022) and more than 2 200 employees. Production sites in Germany, the United Kingdom, Italy and China.

Family business

Brita remains a German family business: Heinz Hankammer (the founder) runs it until 1999, when he hands over to his son Markus Hankammer (the current CEO). ‘Brita’ is the first name of Heinz Hankammer's daughter — a unique distinction in the B2C industry.

Brita bestsellers at Cafemalin

The Brita products most often ordered by our customers — filters and cartridges for espresso machines.

Frequently asked questions

How long has the Brita brand been around?

Brita was founded in 1966 in Taunusstein (Hesse, Germany) by Heinz Hankammer. The first product — the AquaDeMat — was a filter for distilled water for car batteries, assembled by hand in the family garden. In 1970, Brita launches the world's first household water filter jug, an invention that would revolutionise consumer water filtration.

The brand celebrates 60 years in 2026 and remains a German family business — Markus Hankammer, the founder's son, is its current CEO.

Why use a Brita filter in an espresso machine?

Three main reasons:

  • Protecting the machine — tap water contains limescale that gradually builds up in your espresso machine's water circuit. These deposits block the pipes, slow the flow, damage the pump and are the main cause of premature failure in coffee machines. A Brita filter drastically reduces these deposits: less frequent descaling needed, longer machine life.
  • Improving the taste of coffee — tap water often contains chlorine (a disinfectant used in the drinking water supply) that affects the taste of espresso. The activated carbon in a Brita filter removes this chlorine: more aromatic coffee with no metallic taste.
  • Protecting health — the ion-exchange resin traps certain residual heavy metals (lead, copper) that may come from old pipes.

It is a cost-effective investment: a few euros a month to protect a machine costing several hundred euros.

How do I know which Brita filter fits my espresso machine?

Your choice of Brita filter depends on:

  • Your machine model — some espresso machines (De'Longhi, Jura, Krups, Saeco, WMF…) have a dedicated slot for a filter cartridge in the water tank. Check the manual or the tank compartment: there is often a small vertical stem at the bottom.
  • The cartridge format — Brita offers several formats: Maxtra (jugs), Intenza (Saeco/Philips machines), Purity C (professional Ho.Re.Ca. machines), P 3000 (professional Brita filtration table systems). Each machine is compatible with a specific format.
  • Your water hardness — hard-water areas (Île-de-France, Nord, PACA) require more frequent changes.

Check each filter's product page at Cafemalin to confirm compatibility with your machine, or contact our after-sales team for personalised advice (response within 12 hours).

How often should a Brita filter be replaced?

Replacement frequency depends on 3 factors:

  • Volume filtered — most Brita filters have a capacity of approximately 100 to 200 litres depending on the format (espresso machine cartridges), or approximately 150 litres for Maxtra jugs.
  • Water hardness — in a very hard-water area (Île-de-France, Nord, PACA), the filter is exhausted 2 to 3 times faster than in a soft-water area (Brittany, Massif Central).
  • Frequency of use — heavy household use (10 coffees/day) versus occasional use (2/day).

In practice: 1 to 3 months for typical household use. Many modern espresso machines have a built-in automatic filter replacement indicator — a handy feature. If yours does not, write the replacement date on the cartridge with a marker pen.

Is Brita compatible with professional Ho.Re.Ca. machines?

Yes. Brita offers a complete range for Ho.Re.Ca. and professional machines:

  • Brita Purity C — cartridge filters for professional espresso machines (bars, restaurants, cafés). Available in capacities of 150, 300, 600, 1 100 L.
  • Brita Purity C Finest — a premium range for high-end espresso.
  • Brita Professional — fixed water filtration systems for cafeterias, hotels, self-service facilities and vending machines.

The professional Brita range is distributed mainly through professional machine installers (Nuova Simonelli, Faema, Bezzera, La Marzocco after-sales services…). At Cafemalin, our selection focuses mainly on espresso machines for homes and small offices.

Does Brita filter out all pollutants from tap water?

No — this is an important clarification. Brita filters do not replace municipal drinking water treatment. They improve specific aspects of tap water that is already safe to drink:

  • Remove: chlorine, chloramines, unpleasant tastes and odours (activated carbon)
  • Reduce: limescale (Ca, Mg), certain heavy metals (lead, copper) through ion-exchange resin
  • Do NOT filter out: bacteria, viruses, nitrates, pesticides, medicines or micropollutants. The water remains safe or unsafe to drink depending on its initial condition.

For making espresso coffee, Brita filtration is more than sufficient: it removes chlorine (which spoils the taste) and reduces limescale (which damages the machine). This is exactly the use it is optimised for.

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